Leaders create revolutionary concepts, articulate the concepts, passionately own the concepts and relentlessly drive them to completion.

Kamdhenu Ispat Ltd. has been a pioneer in this revolutionary concept of Franchisee Model having attained success in the middle tier steel segment on a regional front.

With exhaustive study of the market trends and categorising the steel manufacturing companies, Kamdhenu Ispat Ltd offers them an envelope; sealed with its brand name and assistance in technology, quality, consistency and marketing of Kamdhenu range of products.

This mode of concept serves dual purpose- the franchisee units benefit a lot by availing Kamdhenu’s brand premium and strong marketing network, while Kamdhenu Ispat Ltd. benefits from the royalty that gets from these franchisees for using its brand name.

The model also gives a unique identity to the franchisee units and helps them in leveraging their level of operations and quality to sustain well amidst rising competition in the steel sector.

And ultimately it also benefits the customer, who gains the most by getting top quality products at the most effective prices.

The new Franchisee Model adopted by Kamdhenu Ispat Ltd. is really changing the way its’ partners do business regionally. The trusted name of Kamdhenu Ispat Ltd. is spelling a new tale of success by leveraging their facilities to perform on a far improved level and thus bringing in more productivity in their day-to-day operations.

Benefits To Franchisee

• This alliance provides the franchisee units with Kamdhenu Ispat Ltd. expertise and experience for an efficient business.
• A ready platform in the niche market giving a facelift to this unorganised sector/new enterprises.
• Kamdhenu Ispat Ltd. brand leverage to the franchisee units is also immense.
• It also gives them access to Kamdhenu Ispat Ltd. nationwide marketing network.
• They can avail Kamdhenu Ispat Ltd quality assurance and technological expertise.
• They also get assistance of Kamdhenu Ispat Ltd. centralised promotion support.

Kamdhenu Ispat Ltd.wider presence helps them an easy & fast availability of bank funding.While the Franchisees gain a lot from the Franchisee Model, Kamdhenu Ispat Ltd. on the other hand also benefits in terms of increased brand presence, increased income earned from Loyalty and also a wider distribution network that eases stocking at regional centres.

Advantage To Kamdhenu

• More franchisee units result in increasing of market share and improvement of brand equity without investing in manufacturing activity, for Kamdhenu Ispat Ltd.
• The franchisee units also ensure quick delivery of products to the consumers.
• Kamdhenu Ispat Ltd. is also benefited by efficient handling of large volumes, which ultimately adds to its’ bargaining power.
• Kamdhenu Ispat Ltd. has a better brand presence due to easy availability of product in all parts of the country.
• Kamdhenu Ispat Ltd. profitability increases as revenues enhance from royalty earned from franchisee units.
• Kamdhenu Ispat Ltd. also enjoys more savings on transportation costs and faster product delivery due to decentralised manufacturing network.
  

The Stockyard Model

The stockyard model adopted by Kamdhenu Ispat Ltd. is also a step towards achieving more de-centralization in its’ daily activities. By initiating direct marketing policy of setting up stockyards at various strategic locations, Kamdhenu Ispat Ltd. has led to easy availability of goods throughout the country.

Efficient mobility of products between the production units and market is the prime motive of Kamdhenu behind setting up stock yards across the Entire country. Kamdhenu’s strategically placed stockyards help its’ corporate clients/institutions in improving their inventory control due to fast delivery at site in minimum time. Controlled by our centralized marketing mechanism, Kamdhenu’s stockyards have proved beneficial to its’ long list of corporate clients/institutions.