Kamdhenu Ispat Limited prides in its highly efficient marketing team with innovative and out of the box ideas to think ahead of the time and turn challenges into opportunities.

The company has its centralized marketing office at Gurgaon backed with a committed chain of over 2500 dealers and distributors spread across the entire country.

The company has been consistently creating better brand awareness of its products, which now enjoy a comprehensive reach across the country.

Kamdhenu’s focussed marketing strategies have catapulted it to enjoy a price premium for ‘Kamdhenu’ brand products over non-branded products in the market.

In line with its philosophy to have a well oiled and informed marketing network, the company publishes in-house news journal – ‘Ispat Sandesh’, both in Hindi & English for binding the Kamdhenu fraternity into a family.

GLOBAL STEEL SCENARIO

The Industry is passing through a phase of optimism and considerable growth in the steel sector globally. This is mainly caused by a steady rise in steel demand due to the boom in construction business across the entire Asian region.
According to research studies, this global demand for steel will continue to rise in the coming decade with Asian countries and especially China leading the way.

The emerging economies around the world are supposed to contribute a major chunk of more than 70 % of the total global steel demand by the year 2020.

While this trend in reversing in developed countries, which have reached a stage of saturation. Hence their share in the global steel demand is expected to be around 40%.

India along with China are seen as the major contributing factors in the growth of construction business and consequently resulting in the rise of steel consumption and demand in the world..

DOMESTIC STEEL SCENARIO

Indian steel industry is passing through a period of boom since 2002 because of steady rise in steel prices caused by boom in construction business across the entire Asian region.

India has also made a marked progress in increasing its’ share in world steel production of Improving its ranking among global steel producers, India has gained its place from 9th to 7th.

The domestic sector is also reflecting a stable trend with the steel industry’s operating margins going up in the financial year 2007-08 as compared to that of year 2006-07.

This upward trend was also visible in a double-digit growth in demand for flatted steel products which was 11 Million tonnes last year to that of 21 Million tonnes in 2007-08.

Similarly, the consumption demand for elongated steel products is also expected to grow by 7.6 percent to 19 Million tonnes during 2007-08